Last Wednesday, the Motion Picture Academy released a press briefing concerning some upcoming changes in their organization: first, Oscar telecasts would be held to a three hour time limit, with some awards being given during commercials with a highlight reel of those awards to be shown later in the broadcast. This makes perfect sense: ratings for the show have been in decline for years, with many viewers complaining about the show's often four plus hour length. And let's face it, many of the awards are given to people who worked on films that the vast majority of the viewing audience have never seen or heard of (like Best Live Action Short Subject), or for technical things that are difficult to understand (there are two separate awards for sound editing and sound mixing!). While the people who worked on those films should win awards, cutting down the broadcast time given to their wins should make the show more entertaining and accessible.
The second part of the press release is far more interesting, and potentially controversial. A new award for “outstanding achievement in popular film” has now been announced, with details to be forthcoming. It would appear that this is an attempt to broaden the show's audience by giving a major award to a block buster. In other words, the Academy is trying to make a people's choice award, one that reflects the tastes of the main stream movie going public more than the supposedly elevated tastes of the Academy members. This is not the first time that the Academy has made this kind of move: in 2009, when the box office hit THE DARK KNIGHT did not get nominated for Best Picture, the Academy expanded its Best Picture Nominees from five films to ten, making room for more hit movies. This led to films like 2015's MAD MAX:FURY ROAD getting a Best Picture nomination, something that probably never would have happened if the nominees had been held to five. Apparently, even that move wasn't seen as enough to placate the rabid fan boys who flock to the latest special effect explosion movies, and who feel disrespected by the Oscars.
But is this just pandering? By implying that big money making movies are somehow in a different category than the ones that are usually nominated, they almost seem to be lowering popular films, saying that they are only worthy of winning in a separate category (although a film could be nominated for both an Outstanding Achievement in Popular Film award and Best Picture, like when Toy Story 3 was nominated for Best Animated Film and Best Picture).
Once upon a time, popular films were almost always at least nominated for Best Picture, but in recent years, mainstream Hollywood movies have mostly gotten louder and dumber. Playing to the lowest common denominator, giving that all important young male demographic just what they want, while keeping stories simple to appeal to the ever growing world wide audience, has become Hollywood's stock in trade for some time now, and, to be fair, they have reaped enormous financial rewards from doing that. But should that cynical, sequel and reboot driven style that turns the cinematic art form into the equivalent of Big Macs, really be given an award for artistic achievement? Aren't the technical awards for things like special effects, editing and production design enough? (Really, when you get down to it, it's those technical people behind the scenes who create those special effects that do the real work for so many blockbuster movies, as the screen writers cough up cliches and the actors stand in front of green screens).
As an avid moviegoer who mostly avoids mainstream Hollywood films until the "Oscar bait" movies start getting released late in the year, I don't like the idea of this new award; let the popular films make money and the "good" ones win awards. At the same time, I understand why the Academy chose to do this; generally speaking, when more popular movies are nominated, more people watch; they can point to high ratings for the years when TITANIC, THE LORD OF THE RINGS: THE RETURN OF THE KING and AVATAR were nominated. But it's been nine years since that AVATAR broadcast, and the viewing habits of the American public has changed. This new award may do little to end what is a growing trend for most TV viewers, who prefer streaming formats that allow for more flexibility in their viewing habits. (The fact that the Super Bowl and the Grammys have also seen their ratings drop in recent years reflects this.) Sure, there's something exciting in watching events unfold live, but a lot of people would just rather watch the best parts on You Tube afterwards so they don't have to wade through the endless commercials and dull parts. Adding a new award will probably not buck this trend, and in the long run, I think it cheapens the Academy by forcing it to reward things like super hero movies and inane comedies.
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